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KPI Dashboard Template for e-Commerce


KPI Dashboard Template for e-Commerce is an Excel spreadsheet template designed to track the 15 most important e-commerce success metrics for your e-commerce business.

Monitoring these essential indicators will help you gain a better, real-time understanding of your business and stay focused on your objectives. This easy to use format means that you can do a sophisticated analysis and present clean, professional visuals- all without being an IT guru.

Please note that this template is password-protected to avoid mistakes, such as accidentally deleting formulas; however, the password is included in your purchase and you can download it together with the product.

Key Features

  • Manage and visualize key performance indicators in a clear, effective way
  • Monitor KPI progress monthly to increase productivity
  • Measure the success of your business simply and easily
  • Encourage greater employee involvement and motivation
  • Make decisions and share data with your team using the summary and detailed information on your KPIs reports
  • Take it to the next level with automated calculations, indications arrows and colors alerts

Simple and Professional

  • Spreadsheets ready for printing without Adnia logo
  • Uses a familiar simple rows and columns methodology
  • No monthly fees
  • Immediate download
  • Password included to unlock the template
  • Secure payment with PayPal (no PayPal account needed)

What is included?

  • One template ready to receive your data
  • A text file with the password to unlock the template



This template tracks 15 indicators that are divided into two groups below: 1) Online Sales and 2) Web Traffic.

1. Online Sales

Total Sales ($)
Total Number of Orders
Number of Customers
Number of Items
Shopping Cart Abandonment Rate (%)
Conversion Rate (%)
Average Sales per Orders
Average Sales per Customers
Average Sales per Items

2. Web Traffic

Unique Visits
Pages / Visit
Time on Site
Bounce Rate (%)

Take a Tour

Other Information

Built for Excel 2007 or later
Licensed for Private Use Only (not for distribution or resale)

The template may NOT be sold, distributed, published to an online gallery, hosted on a website, or placed on any server in a way that makes it available to the general public.




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